Visual identity for Fivecation

Fivecation is a concept where 20 families share four holiday homes on attractive desitnation in countries such as France, Spain, Portugal and Italy. Through shared economy, owners get great variety and access to first-class accommodations in beautiful locations. 

The goal was to create a luxurious yet playful visual identity that reflects Fivecations high class vacation homes and develop a uniform and memorable brand identity to use in all communication and marketing. 

The design is based on the keywords simple · luxurious · organic · airy · timeless · warm. Fivecation is a luxurious yet warm and inviting brand, minimalistic and airy with elements of earthy, organic colors and shapes.

Work made as a freelance designer.